On the packet was the web address of http://pibrella.com on visiting the link I was greeted with some code to try including how to make a burglar alarm including for gruffalos.
The LEDs were bright and buzzer noisy enough to hear but not enough to annoy parents.
I've already seen a couple of projects with one of these and already learned you can run a robot with it.
Scratch is also available for it via a link on the site to Simons scratchgpio a click and grab programming utility which works with gpio pins.
I'm certainly will be watching this one with interest as I can see many projects using this soon and also at raspberry jam workshops, clearly a worth buying add on.